Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present extra expenses, it can cause better precision and even more reliable data


Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to ad blockers.

1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.

Server-side monitoring is an extra safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers a lot more precise data and a much more total picture of user journeys across channels.

In addition, this type of monitoring permits businesses to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to adhere to different data laws. It's also a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.

2. Much better control over data.
Server-side tracking allows businesses to collect and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can assist online marketers make more enlightened advertising and marketing choices.

Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and inaccurate outcomes. Server-side monitoring enables businesses to bypass these constraints and supply precise, consistent information that is much less vulnerable to interference.

This sort of monitoring likewise allows organizations to track conversions that occur outside of the website, like call and in-store purchases. This is essential since brand-new privacy policies performance marketing automation such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for organizations looking for to adapt to these adjustments.

3. Much less prone to fraudulence
Server-side tracking enables organizations to control data hauls before it gets to third party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and systems increasingly change how they manage cookies. As an example, in iphone 14, Safari will just provide first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these restrictions and continue to track conversions that happened beyond your website.

On top of that, server-side tracking allows you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.

A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a tiny piece of code on your web page to collect data from customers.

4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this approach is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it generally much more reputable. As a result, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more exact information and helps make sure conformity with privacy policies such as GDPR. Additionally, it additionally avoids the tracking constraints enforced by browsers and ad blockers.