Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to boost their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more dependable data


Pixel tracking uses a piece of code to register conversions on your web site. It's very easy to establish and less prone to ad blockers.

1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having problem with altering web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.

Server-side tracking is a much more safe choice that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user journeys throughout networks.

In addition, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketers more possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot less at risk to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.

2. Better control over information.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances information efficiency and accuracy, which can help marketers make more enlightened advertising and marketing choices.

Conventional pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are frequently obstructed by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these limitations and give precise, constant data that is much less prone to interference.

This type of monitoring likewise allows businesses to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring attribution analytics Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more reputable for businesses looking for to adapt to these changes.

3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially vital as various browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.

In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.

A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a tiny piece of code on your page to collect information from users.

4. Much easier to implement
Server-side tracking is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this method is that it lowers the scope of data monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted link or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and ad blockers.